Where We Would Start From Scratch

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 5 July 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts. TIME-STAMPED SHOW NOTES: [00:16] Introduction to the topic and a lighthearted discussion about a special pillow [01:24] Neil and Eric share their preferred content formats for starting from scratch [02:46] Neil explains why he favors videos and how they help build audience connections [03:49] The prominence of short-form videos and the benefits of creating long-form content [04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience [05:32] Wrapping up the episode and encouragement to rate, review, and subscribe That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	So we're going to talk about what we would do if we're starting from scratch.
0:04.3	So I just want to let everyone know those of you that aren't watching on YouTube right now.
0:07.4	You should because I'm going to show a special pillow.
0:09.5	Neil and I have come a long way. We've been doing this content and business game for a while and
0:14.0	Neil and I recording again and I found this I've had this pillow I got this for white elephant.
0:18.6	What my team used to do when we had the office in LA is we do white elephant and someone would make like a
0:23.9	pillow or someone would make like a puzzle and it always have your face and my face on it.
0:28.6	I don't know why they did it but I still have the pillow over here so you can
0:31.7	subscribe to us on YouTube and you'll find it
0:33.4	Joking Leo's asking Eric I'm like do you fall asleep on the pillow every single night on my face
0:38.9	and he's just like yes anyway he said no point is we want to talk about what we start,
0:43.2	what would be doing if we're starting from scratch
0:44.9	because times have changed obviously,
0:47.7	but I don't think the premise of building
0:49.6	your own media mode and building your company
0:51.8	has changed at all, and we're very grateful because we
0:54.6	wouldn't have been able to build the companies that we've built without creating contents.
0:59.6	You and I first started with text-based content when we're starting off. Would you start off with text-based content when we're starting off.
1:02.7	Would you start off with text-based content today?
1:05.3	No.
1:05.9	What would you start off with?
1:06.9	Well, no, no, I should caveat that.
	...

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