So we're going to talk about what we would do if we're starting from scratch.

So I just want to let everyone know those of you that aren't watching on YouTube right now.

You should because I'm going to show a special pillow.

Neil and I have come a long way. We've been doing this content and business game for a while and

Neil and I recording again and I found this I've had this pillow I got this for white elephant.

What my team used to do when we had the office in LA is we do white elephant and someone would make like a

pillow or someone would make like a puzzle and it always have your face and my face on it.

I don't know why they did it but I still have the pillow over here so you can

subscribe to us on YouTube and you'll find it

Joking Leo's asking Eric I'm like do you fall asleep on the pillow every single night on my face

and he's just like yes anyway he said no point is we want to talk about what we start,

what would be doing if we're starting from scratch

because times have changed obviously,

but I don't think the premise of building

your own media mode and building your company

has changed at all, and we're very grateful because we

wouldn't have been able to build the companies that we've built without creating contents.

You and I first started with text-based content when we're starting off. Would you start off with text-based content when we're starting off.

Would you start off with text-based content today?

No.

What would you start off with?

Well, no, no, I should caveat that.

...