Where We Would Start From Scratch #2503

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts. TIME-STAMPED SHOW NOTES: [00:16] Introduction to the topic and a lighthearted discussion about a special pillow [01:24] Neil and Eric share their preferred content formats for starting from scratch [02:46] Neil explains why he favors videos and how they help build audience connections [03:49] The prominence of short-form videos and the benefits of creating long-form content [04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience [05:32] Wrapping up the episode and encouragement to rate, review, and subscribe That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	So we are going to talk about what we would do if we're starting from scratch say to I just want to let everyone know
0:05.6	Those of you that aren't watching on YouTube right now you should because I'm going to show a special pillow
0:09.2	Neil and I have come a long way. We've been doing this content and business game for a while and
0:14.6	Neil and I recording again, and I found this I've had this pillow
0:17.5	I got this for white elephant
0:18.6	What my team used to do when we had the office in LA is we do white elephant and someone would make like a pillow or someone would make like a puzzle
0:25.5	And it always have your face in my face on it. I don't know why they did it
0:30.0	But I still have the pillow over here. So you can subscribe to us on YouTube and you'll find it jokingly
0:34.6	I was asking Eric. I'm like default asleep on the pillow every single night on my face. And he's like, yeah, anyway
0:41.1	He said no point is we want to talk about what we start what we'd be doing if we're starting from scratch because
0:46.0	Your times have changed obviously, but I don't think the premise of building your own media mode and building your company has changed at all
0:52.4	And we're very grateful because we want to have been able to build the companies that we've built without creating content
0:59.1	You and I first started with text-based content when we were starting off. Would you start off with text-based content today?
1:04.8	No, what would you start off with? Well, no, no, I should caveat that
1:08.5	Because LinkedIn and Twitter are text-based. Yeah, and Chad GBT helps scale it out much quicker these is content format
1:14.5	Would you start off with today? Okay, let's preface this was saying Neil and I are main
1:18.5	business vehicle is still a service business. It's an agency business. Yeah, but it doesn't matter for B2B B2C
1:24.9	It's the same thing to building. Okay, I'll just say for me right now if I were starting from scratch
1:28.8	I would do a lot of LinkedIn and Twitter. So a lot of text-based
1:33.1	If I was starting off about actually focus almost all my energy on videos and you'd do YouTube or shorts
1:38.6	I would do long-form videos then have someone slice them into shorts
1:43.1	So that way I don't have to record twice and then I'll have them take the long-form videos and also just strip out the audio and turn it into podcasts as well
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.