We're going to talk about how you can now view your competitors Google ads for free and this is

cool because a couple years ago, Facebook came out with its ad library and now Google has

basically come out with the same thing. Have you seen this yet, Neil?

I have. So it's adstransparency.google.com. Again, the URL is ads adstransparency.google.com and

that's how you can see your competitors ads. But the only downside of this is you can't really

see the keywords that they're bidding for, but you can see all the different ad variations.

And it's pretty cool because you can select the time range and then from the time range,

it could be past, present, and it can go back many years, which is also really cool.

Then you can pick where you want, whether the ads are United States or Brazil. I'm in Brazil

right now. So that's top mine or India or any country or you can just pick anywhere and I'll

show you from a global standpoint. Then you can pick which format, whether it's an image, a text,

or a video ad and you put it in the URL and boom, you're off into the races. And with the ads,

you can also sort it by all topics or specifically political ads as well, which I don't think the

political ads apply to most of us. But nonetheless, it's really cool because you can see the ad copy

literally for pretty much any business that's advertising Google. Can't see the keywords that

they're going after and you can't see specific campaign settings, but you can see at least the ad

copy that they're running. Let's pick a brand here. So I'm going to pull it up. Those of you that

are following us on YouTube, if not, you should be because we're growing a lot faster on YouTube,

by the way, now. And it's cool stuff. And you can see our beautiful faces. So anyway,

this is adstransparency.google.com and I put it in Nike. And so one, you can see they're verified

advertiser and you can see all the different display ads they have here. You can see also they're

using dynamic insertion. So, oh, okay, that's a little peak into their strategy using dynamic

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