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Founder's Journal

Where To Look For Inspiration

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.81.1K Ratings

🗓️ 21 August 2020

⏱️ 10 minutes

🧾️ Download transcript

Summary

Today I discuss two places you can look for inspiration: things that are new and unproven for your audience and things that are new and unimpressive. This includes: Unscaled businesses Other geographic markets Other demographics Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the last Founders Journal of the Week.

0:08.8

For those of you that are joining for the first time, the Founders Journal is my daily audio diary made public for the world

0:16.0

where I talk about the biggest learnings, lessons, moments, wins and challenges behind the scenes

0:21.2

at Morning Brew.

0:22.6

Today I'm flying solo.

0:24.1

My partner in crime, Josh Kaplan,

0:26.6

is taking much needed vacation time.

0:29.0

So you've got me today.

0:30.6

We're gonna talk about an interesting interesting topic today which is finding creative

0:34.4

inspiration for a new business or new ideas you want to have for your existing business.

0:39.8

Let's hop into it. So I feel like there's this debate

0:43.0

that goes on amongst entrepreneurs and builders

0:45.1

around how much is your creative inspiration

0:48.4

or what you build at your company supposed

0:51.1

to be original versus supposed to be inspiration or quote-unquote stealing from other

0:56.2

companies and my fundamental belief is that there are very few truly original ideas in the world and even when you think an idea is

1:06.8

original because you can't find it on Google it is probably not original you just

1:11.4

probably can't find where the original idea comes from.

1:15.3

And I've said this before, but I don't think it should be a, a dissatisfying thing to know that there

1:20.1

are very few original ideas, because I think what is original is your execution,

1:24.3

the manifestation of the idea and how you remix many unoriginal ideas together to

1:29.7

create something original. And so what I wanted to share is when I am thinking of new ideas at Morning

...

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