Where Most People’s Marketing Efforts Are Wasted | Ep. #71

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s marketing efforts wasted? 00:41 – You don’t need a big marketing team 01:24 – Look for contractors 01:36 – Hiring too many full-time people can slow down the process 02:14 – Outsourced doesn’t completely mean overseas 02:49 – You have to be strategic in marketing 03:23 – Don’t over extend yourself 04:12 – Design related elements sometimes waste too much money 05:08 – Don’t dedicate everything to a specific marketing process 05:36 – Budget out how much money and time you want to spend 05:48 – Try things but don’t forget to track! 06:27 – Cyfe 06:41 – Google or Youtube: OKR 07:14 – Track your ROI thru Google Analytics 07:54 – Make sure you’re tracking the right stuff 08:46 – That’s it for today’s episode! 3 Key Points: A big marketing team is not always necessary. Marketing requires strategy—if you don’t have strategy, don’t start marketing. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data. Resources Mentioned: ProBlogger & Upwork – Where you can hire writers Cyfe – Where you can create different dashboards Google Analytics – Where you can track your ROI Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.8	I'm your host Eric Sue.
0:57.4	And I'm Neil Patel.
0:58.6	And today we're going to talk about where people waste their marketing efforts.
1:02.8	Neil, what are your thoughts around this?
1:04.7	The biggest area that people are wasting their marketing efforts
1:07.4	isn't on a tactic, it's hiring and overpaying people.
1:10.9	You don't need a big marketing team. And some companies prefer running it that way, but you
1:16.6	can do a lot with a lean operation. It was funny, like I look at companies like HubSpot.
1:21.5	They're much bigger than any of my businesses. They
1:23.7	done way better than me by far. But when I look at their marketing organization, the
	...

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