Where Marketing Is Going in 2017 | Ep. #220

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 March 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 00:35 – There’s more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube 04:10 – Pat Flynn also has a good community around him 04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip 04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding 05:58 – Neil’s goal is to take his personal branding to 3x this year 06:18 – “You really can’t sell a personal brand” 07:12 – A company that relies on personal branding is more difficult to sell 07:50 – Ryan Deiss’ personal brand DigitalMarketer 08:50 – Take a look at what Native Commerce is doing 09:01 – Look at data signs 09:38 – That’s it for today’s episode! 3 Key Points: Video content is dominating the marketing space, in 2017. A community can help your branding stick to people. Personal branding has its pros and cons – be sure to build and use it wisely. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about where marketing is going in 2017.
1:01.0	So first and foremost, I think think marketing you're going to see a lot more video content.
1:06.6	Video is something Neil and I have been talking about quite a bit. Neil's you know putting more
1:10.9	resources into video. I'm putting a lot more resources into video as well.
1:14.8	I think video is really important and in conjunction with that,
1:18.3	you have live streaming, right?
1:19.5	YouTube just released the ability to live stream
1:22.2	from your mobile device as of a couple of days ago
	...

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