7 Ways to Repurpose Your Content | Ep. #221

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 March 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Repurpose Your Content 00:40 – Repurposing is maximizing your content 01:07 – First, publish to multiple channels at once 01:32 – Use Libsyn for podcasts and Edgar for social media channels 01:40 – Second is reposting 02:05 – Slice up your content into different topics—rename and optimize it 02:42 – Turn your most popular blog post into a podcast 02:58 – Base it on the most social shares 03:15 – Fifth, put it into SlideShare 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way 03:40 – Sixth is a partnership 03:53 – Have a partner website and cross-post your content 04:02 – Do webinars, too! 04:32 – Seventh is to use your content in speaking engagements 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time 05:26 – That’s it for today’s episode! 3 Key Points: Repurposing is maximizing the content that drives people to your website. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point. Repurposing is also helpful for boosting your traffic and expanding your content’s reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about seven ways to repurpose your content.
1:01.0	So we've talked about a little bit about repurposing,
1:04.4	but we haven't talked about how you can do it.
1:06.6	So a little background, why you should be repurposing your content.
1:10.0	The fact of the matter is, let's look at Neil.
1:12.1	Sometimes he's spending a couple hundred bucks or a couple thousand bucks sometimes we're talking five figures for a piece of content if you're gonna do something like that why shouldn't you maximize the value or maximize the legs on a piece of content, right?
1:24.8	It's just like when you're driving a car, when you get a car you want to drive it to, for most people,
1:29.2	you want to drive it to, you know, when you can't really drive it anymore, you want to maximize
	...

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