Where Does Perimenopause End and Capitalism Begin?
Unladylike
Unladylike Media
4.8 • 3.7K Ratings
🗓️ 21 April 2026
⏱️ 55 minutes
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Summary
The perimenopause boom is old news, but where did it come from, and why does it make some ob-gyns wary? Cristen investigates what we do – and don’t – know about perimenopause and what to expect when you’re expecting The Change(s). And as an industry “growth opportunity” at the intersection of beauty, aging and healthcare (usually in that order), how do we tell the difference between our own perimenopause needs and what’s being sold to us? Highlights include: perimenopause, the TikTok personality; the study that set hormone therapy back a generation; and why the menopause market is now coming for women in their thirties.
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Transcript
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| 0:00.0 | Maybe it's perimenopause. |
| 0:02.6 | You think? |
| 0:03.9 | I don't know. |
| 0:04.7 | Is it? |
| 0:05.2 | I don't know. |
| 0:06.4 | Is it? |
| 0:11.6 | This is unladylike. |
| 0:13.9 | I'm Kristen. |
| 0:15.2 | And is it just me or is everyone going through perimenopause? |
| 0:20.5 | It feels like the whole world is going through perimenopause. |
| 0:24.5 | We are mood swingy. |
| 0:27.5 | We are bloated with inflation, high prices. |
| 0:31.6 | Our energy reserves are low, low, low. |
| 0:34.8 | We feel overwhelmed. |
| 0:37.1 | We do not feel like ourselves. Again, I ask, is the whole world |
| 0:43.7 | perimenopausal? For real, though, I have been thinking a lot about perimenopause, |
| 0:49.9 | partly because I am in the age range on ladies, I'm not afraid to tell you. |
| 0:56.2 | I am 41 years old. |
| 0:58.9 | Now, possibly in a sign that I am perimenopausal, I did forget yesterday that I'm 41 and not 42. |
| 1:09.8 | I had to pause and do the math. And wow, I mean, it's wonderful |
| 1:14.0 | to do that kind of math. You're like, well, okay, one more year. I just got one year younger. |
| 1:20.3 | Incredible. But yeah, I'm in the age range. My algorithms obviously know it. And if you two are in the age range, |
... |
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