Where Are They Now: Pam Farley from Brown Thumb Mama

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 27 May 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

#1171 Pam Farley has come a long way since she was featured back in episode 1049 (in 2019!). Back then she found that her new content offering wasn't aligned well with what her audience truly wanted. Well, since then she's used email funnels and an experiment with three lead magnets to figure out what her audience really wants—she was surprised by the results! Now, she has some projects in the works around ebooks, courses . . . in fact, she had her best year ever in Q2! Today we dive into some ideas around product deals, where Pam is heading next, her content calendar and publishing cadence, how Covid affected her business, and more. Show notes and more at SmartPassiveIncome.com/ap1171

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Transcript

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0:00.0	What's up, Ask Pat?
0:04.9	Ask Pat.com.
0:11.0	What's up everybody?
0:12.2	Pat Flynn here and welcome to episode 1,171 of Ask Pat 2.0.
0:18.2	And what you're about to listen to is actually a Where Are They Now episode?
0:21.6	So normally on this show, we do a coaching call with somebody who needs help right now.
0:26.1	And then you get to listen in. That's what most of the shows are about. However, this particular
0:30.0	show, we do this once a month. We bring somebody who was once on the show before back to the
0:35.1	show to talk about what they did, what they didn't do, what they discovered,
0:38.0	and where are they now? So today we're going to talk with Pam Farley from brownthumbmama.com.
0:44.8	Again, brownthumbmama.com. And she did some things, discovered some things, and is doing some
0:52.0	things. And so I can't wait to show those things with you because
0:54.3	this is just what happens when you take action. It's awesome. So lots of time saved, lots of money
0:59.1	save. You'll hear how right now. Here she is. Pam Farley from brown thumb mama.com. Pam, welcome back
1:07.3	to ask Pat. How are you doing? Thanks. I'm doing awesome. Thanks for having me.
1:12.0	The last time we chatted, it was a while back. It was episode 149. We were talking about the fact that you were doing some stuff and your audience wasn't really responding the way you wanted to. If you can recall some of the big lessons that you learned and takeaways from that episode, might you be able to remember kind of what we talked about?
1:27.7	Absolutely. And one of the things that I did as a result of that, I have three main pillars
1:32.8	on my website, three main content pillars, vegetable gardening, non-toxic home, and copycat
1:38.9	recipes of boxed foods. So to figure out what my readers really wanted, I made three separate opt-ins, three
1:46.4	separate email funnels, and I have discovered that my people are not coming to me for recipes.
1:53.1	So I've stopped. I had been hiring a food photographer to do fancy pictures because that's not
2:00.6	in my skill set. And so I
	...

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