4.9 • 638 Ratings
🗓️ 20 May 2021
⏱️ 29 minutes
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#1170 Neil Benson runs a business called Customery: he's on a mission to help people learn the Scrum methodology of project management. He has a podcast and regular course sales, but the numbers have been about the same for the last 12 months. In short, the business has stalled a bit. Today I'm going to coach Neil through all things optimization. We'll talk through strategies for using his podcast to hint at the value his course can offer, creating bonus offers, and injecting scarcity to increase students and revenue. By the end of the show, you'll learn a ton about optimizing sales conversion points. Show notes and more at SmartPassiveIncome.com/ap1170
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0:00.0 | AskPath. AskPath.com.com. |
0:11.4 | What's up, everybody, Pafflin here, and welcome to episode 1,170 of Ask Pat 2.0. |
0:17.1 | You're about to listen to a coaching call between myself and an entrepreneur just like you. |
0:21.5 | And this was, I think this one was recorded really late at night for me because this was midday for Neil Benson. |
0:28.2 | In Australia, in fact, he's got a couple kids, wife. |
0:31.6 | Business is going well. |
0:33.1 | But the online part of his business has absolutely stalled. |
0:37.0 | And so we're going to talk about how he helps people. |
0:39.9 | But most of all, how we can help Neil take what he's got, optimize it, and go beyond. |
0:47.0 | Go beyond the plateau that he's on. |
0:49.3 | If you've ever felt like your business has been on a plateau, this is the episode for you. So, let's sit back, |
0:56.1 | relax. Here is Neil Benson, who you could find at customary c-us-t-o-m-e-r-y-r-com. |
1:05.3 | Neil, welcome to Ask Pat 2.0. Thank you so much for coming in today. Pat, I'm really excited |
1:09.3 | to be on the show. Thanks very much for having me. Tell us a little bit about yourself and what it is that you do. |
1:14.0 | Well, hi. My name is Neil Benson. I run a business called Customery. And I'm on a mission to help Microsoft |
1:19.7 | customers and partners build amazing business applications using an agile approach called Scrum. |
1:27.1 | I live in Brisbane in in Australia, so it's |
1:30.4 | a little bit ahead of California. So good day from the future Pat. And I got a wife and two kids |
1:36.8 | at home. I love making pizza and building Lego. And my business is going really good. But I think |
1:42.4 | the online part of my business is stalled over the last couple of years, and I'd really appreciate your help to find ways to unblock and get us going again. |
1:50.8 | Yeah, I'd love to help out. First of all, Brisbane is one of my favorite cities in the world. I visit there quite often. I have family, actually, in Brisbane. |
1:58.1 | And my wife and I were talking about the Queen Street Mall just the other day |
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