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The Blogging Millionaire

When to Pivot or Create a Second Blog

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 13 April 2021

⏱️ 10 minutes

🧾️ Download transcript

Summary

There is nothing more frustrating to a blogger then investing a year or two into a new blog and seeing little to nothing in return for all that hard work. At some point, you have to face the what the numbers are telling you. 

If you had a business where you were paying $4000 a month in rent and $10,000 to three employees, you would quickly abandon that business if it were only making you $50 a month. The financial costs associated with a blog are really low, and this leads bloggers to sticking with their blog niche for up to 5 years, when they should be moving on after 12 months.

Transcript

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0:00.0

Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

0:08.0

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

0:17.0

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

0:31.5

My name's Brandon Galey and welcome to episode 210 of The Blog Millionaire.

0:37.4

There's nothing more frustrating to a blogger than investing a year or two into a new blog

0:42.8

and seeing little to nothing in return for all of that hard work.

0:47.5

At some point, you have to face what the numbers are telling you.

0:51.8

If you had a business where you were paying $4,000 a month at rent

0:56.1

and $10,000 to three employees, you would quickly abandon that business if you were only making $50

1:03.1

a month. The financial costs associated with a blogger really low, and this leads bloggers to sticking

1:10.3

with their blog niche for up to five years

1:13.1

when they should be moving on after 12 months.

1:17.4

Choosing and sticking with the wrong niche is one of the most common reasons that keeps

1:22.7

new bloggers from having success. There are two unfortunate wrong niche paths that I have seen played out with

1:30.9

new bloggers over the many years of talking with people who listen to my podcast and who have

1:36.8

joined my course. The first bad path is when a new blogger jumps into an extremely competitive

1:43.6

niche where they have a very small

1:46.1

chance of ever getting enough traffic to make a difference. I see this time and time again with new

1:52.4

bloggers going into the how to blog niche. The how to blog niche is one of the most competitive

1:59.8

niches out there.

2:01.4

Even for blogs with a DR-60 plus, it can take up to one to two years to rank on the first page

2:08.3

for the higher-volume phrases.

...

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