for a lot of entrepreneurs starting out, it's having an assistant.

At some point, you can't answer every email.

And at some point, you can't write over your emails.

And at some point, you can't handle your scheduling.

You just get completely overwhelmed.

You're doing all your tasks day to day.

That assistant will help you out in understanding

where you need to go, what you need to accomplish, and will take a lot of that off your plate

so you can focus on the managing of the business. We're W. W. Woo!

Oh!

Oh!

. Hello and welcome. My name is Gino Barbaro, one of the co-founders of Jake and Gino.

And in this how-to video, I'm going to be discussing specifically the top hires that you need to run and build

a real estate business and in our case, a multifamily business.

When I looked at real estate and I started out investing, buying one home, then a triplex,

and never really thought about it as a business. Jake and I started out as the I'ma guys,

the IMA mentality. Now you may be asking yourself, what is the IMA mentality? Very simple.

I'ma do this. I'ma do that. How many of you listening have the IMA mentality? It's really

contagious for entrepreneurs when you're starting out not to have the IMA business because

you want to do everything. You're so excited. You want the business to thrive through you.

You're learning. You're growing, you're creating. Unfortunately,

at a certain level, IMA starts getting burned out. IMA can't handle everything. And for Jake

...