We're kind of fantasists in our contemporary world. Most of us think reality should be easier than it is.

We're in a pretty cushy experience in this time period in history. We don't wonder if we're going to

make it through winter for the most part. But that gives us this idea that life should be easy.

And I'm like, why do we think it should be easier when it's not been for anybody else?

The fantasy phrase is, I shouldn't have to try this hard. I shouldn't have to work this hard.

Never Give Up is an aspirational phrase. We know we have to work to get there. We know that we're

going to have to do something to earn it. Never Give Up is the phrase that tells us that we have to keep

earning. Welcome back to the Personality Hecker podcast. My name is Joe Mark Witt.

And I'm Antonio Dodge. We are recording this podcast after hours. You know why? Why? Because we never give up. We never give up. Ever. Never surrender. Actually, I do give up on some things. We're actually recording this pretty late right now because we're trying to front load a couple podcasts. We're leaving town for our personality profiler training event coming up in just a couple weeks. And personality life path. We're doing back to back. Thank you for reminding me. I forgot about that. You were doing the one and then we're going to flow it to the other.

I don't know if we're in, I don't know if we're smart and clever by combining them or if we're insane. No, we're crazy people. Putting them back to back. Yeah, but we're going to do it anyway. This is what's happening.

This is what's happening.

We've got to leave town, so we're doing a few podcasts.

And life happens.

We were supposed to do this earlier today.

But here we find ourselves later into the evening recording. to leave town so we're doing a few podcasts and life happens we were supposed to do this earlier today

but here we find ourselves later into the evening recording yeah i mentioned never give up but

i think that's kind of what we want to talk about right now i have this kind of meta question running

in my head there's this notion we've talked about here on the podcast before a long time ago

this idea of sunk cost fallacy meaning meaning that if I've started a project

or I've started to do something, I put a lot of effort or cost or intention into it, it's

really hard, especially if you do it for a while to go, this isn't working, I'm going to do

something else because you've kind of decided you're going to double down and put a lot of investment into this time, energy cost, whatever it is.

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