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Marketing School - Digital Marketing and Online Marketing Tips

When Should You Expand Your Marketing #1895

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 22 October 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When Should You Expand Your Marketing? [00:25] Our definition of expanding marketing. [01:21] Why you need to think about marketing like an investor. [02:23] Examples of scenarios where you’d be ready to expand your marketing. [03:20] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.8

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

And fast your website loads the better off you are with Google's Corvital update that

0:33.2

makes it super, super important to optimize your site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use dream host.

0:42.2

So just go to dream host or Google it, find it, check it out, and it's a great way to

0:47.1

improve your low time.

0:48.6

Today, we're going to talk about when you should expand your marketing.

0:54.2

What does that mean, Neil, expanding your marketing?

0:56.7

So let's say you're driving to your website right now and let's say it's coming through

1:00.3

SEO.

1:01.3

When is it the right time to expand your channels?

1:03.2

Did you go into paper clicks, you go into email marketing?

1:07.0

When should you add more channels?

1:08.7

That's what we mean by expanding your marketing.

1:11.5

Yep.

1:12.5

So I've learned the hard way.

1:13.8

Let me tell you the mistakes.

...

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