Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about how to scale ad spend on Facebook without losing control.

But first and foremost, Neil, what do we mean by losing control?

So a lot of people, when they start expanding their Facebook ads, what ends up happening

is their conversion start going up, but their costs start going up at a much faster pace.

And then their campaigns start turning upside down, not becoming profitable.

They start losing money and they're just like, wait, what the heck is happening?

And they usually have to reset and start all over again, which is a pain in the butt.

I know and want to do that.

And so, I mean, the good thing about Google, let's say, Google display as an example,

you can just ramp it, right?

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