How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 June 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conversation also highlights the importance of staying top of mind in business and the role of status in consumer behavior. TIME-STAMPED SHOW NOTES (00:00) Navigating Economic Challenges with a Positive Mindset (03:36) Resilience in the Face of Adversity (07:13) The Importance of Perspective and Value (10:01) Adapting to Change in Business and Life (11:01) The Shift in Content Marketing Strategies (12:36) The Era of Original Content (15:00) Adapting to the New Meta in Content Creation (17:10) Creating Value-Driven Content (19:08) Staying Top of Mind in Business (21:40) The Influence of Status on Consumer Behavior To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	You have, speaking of wrong, you have one here on how we keep a positive mindset when things
0:07.5	are rocky economically. Where do that come from? I think people are just struggling right now.
0:13.8	Inflation numbers came out today. What are they? I didn't check anything this week.
0:18.2	2.1. I'm like, lower the damn rates.
0:23.8	They won't lower the rates, though, but I really want them to lower the rates.
0:24.6	I hope they do.
0:25.2	Do you know what?
0:26.3	It's funny.
0:28.1	Oh, no, I have to tell you this offline.
0:30.5	This is a, this is a off topic.
0:31.9	Anyway, keep, keep going.
0:37.8	And same with the terrorists, right? The three people part of the international court or whatever it was called, they like blocked it and then he appealed it. And right when he blocked it, I'm like,
0:41.4	man, he's going to find a way around this. I'm not saying tariffs are here to stay or not.
0:46.3	All I know is right now business is hard because a lot of stuff that just people like Eric and I
0:52.1	can't control. But you and I always have things that
0:55.2	happen to us. We never really mope to each other. We never really moped to others and being like,
1:01.0	man, it sucks. We will talk about like a leaser down this month or it's tougher this month,
1:06.0	but we don't really get depressed about it. We don't really start whining. We don't go into a corner and ball up.
1:12.7	We look for opportunities because if you think about our mindset,
1:18.3	we usually look at downturns, whether it's Google making changes or Instagram or Facebook
1:23.7	or ads not working as well as they once were conversion rates going down over time
1:27.6	because people are getting used to the offer. We generally think of things as opportunities.
	...

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