Here's your Forbes Daily Briefing for Sunday, September 8th.

Today on Forbes,

When can Donald Trump sell DJT stock?

Here's what to know as Truth Social hits new lows.

The date on which former President Donald Trump is eligible to offload shares in his social

media company is rapidly approaching.

Though when it finally comes, it's likely to offer far less of a treasure than it was earlier this year.

Trump owns about 60% of all shares in Trump Media and Technology Group, the parent company of the conservative

social media platform Truth Social, which trades on the NASDAQ stock exchange under the

ticker, DJT, Trump's initials.

Trump Media went public March 26th through a reverse merger with a special purpose acquisition

company or a SPAC, concluding a 29-month process of going public, marred by headaches like insider trading convictions and accounting errors.

The March debut initiated what's known as a lockup period, a standard procedure for newly public companies in which certain shareholders, like those who own

5% or more of shares, or who serve in a high-level management role, can't sell shares until a predetermined date.

The company's latest prospectus filing with the Securities and Exchange Commission

outlines three factors that would trigger the lock-up period to conclude.

Number one, the end of the first six months of DJT stock trading as its own entity.

Number two, Trump media shares trading above $12 for any 20 of 30 trading sessions beginning August 23rd.

Or, number 3, a transaction, like a merger, in which all shareholders have the opportunity to trade in their Trump media

holdings at the same price.

That means the earliest possible date Trump can sell is September 19th if Trump media shares remain above the $12 threshold, which itself is not a guarantee

with a share price around $17 on Friday.

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