4.6 • 12 Ratings
🗓️ 7 September 2024
⏱️ 5 minutes
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Ron Sim’s V3 Group is stepping up global expansion with century-old Moroccan brand Bacha Coffee and TWG Tea.
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0:00.0 | Here is your Forbes Daily Briefing for Saturday, September 7th. |
0:04.0 | Today on Forbes, Singapore billionaire on Hot Streak from selling premium coffee tea. |
0:11.0 | Bacha Coffee at Singapore's iconic Marina Bay Sands is wedged between |
0:16.8 | Armani and Zara stores. Square tins of coffee beans adorn the cafe's |
0:21.8 | walls from floor to ceiling in eye-popping shades of |
0:24.8 | saffron, the most expensive of which is Paraiso Gold from Brazil that retails at Bacha |
0:30.5 | for 1,100 Singapore dollars, about 840 U.S.D. per 100 grams. |
0:37.0 | As customers sipped their 100% Arabica coffee, of which there are over 200 varieties, and nibble on Comte cheese croissants. |
0:46.1 | They can ponder, digging a little deeper into their pockets for, say, a gold-plated metal and |
0:51.0 | glass salt and coffee pot selling for 3,89 Singapore dollars. |
0:57.0 | Getting a table at Bacha usually involves waiting in line, |
1:00.0 | and those impatient for their caffeine fix can try their luck just around the corner at the |
1:04.8 | TWG Tea Store, styled as an English tea room and with wall-to-wall displays of yellow tea tins. |
1:11.2 | Here, TWG sells Imperial Gyokuro green tea from Japan when in stock for |
1:18.1 | 1, 271 Singapore dollars per 50 grams. Ron Sim, whose privately held V3 Group owns and operates both chains, says, quote, |
1:30.0 | we are not just any coffee or tea shop. We're building premium brands. |
1:35.0 | Sim is no stranger to creating much sought after high-end products. |
1:40.0 | Bacha is a more recent addition to his brand portfolio, best known for its plush and pricey him as billionaire status a decade ago. |
1:53.0 | While that legacy business has flagged since those heydays, |
1:56.0 | the addition of caffeine to his portfolio has perked things up. |
2:00.0 | Today, Sim derives his estimated fortune of 1.6 billion dollars from diverse business interests, including health supplements, store fixtures, and real estate. |
2:11.0 | He oversees this portfolio from V3 Group's headquarters in an |
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