Hey guys it's Josh listen you got to stop sending me this James Altat your blog post

stop sending it to me and the New York Post article that was based on it the thing

where he's like New York City is dead forever.

Those are his exact words.

Dead forever.

Before you let yourself get triggered by James Altature, let me explain something to you.

James Altature is a genius. You know what he's a genius of? He's a genius of triggering you.

Triggering me. That's what he does. James Alperture is a genius at getting attention by any means possible.

He's a genius.

He's like the Leonardo da Vinci of getting attention.

He's like the Kanye West of blogging.

He's also a very good writer and he knows exactly

how to do a blog post that gets half the audience in a rage just in an

absolute lather and the other half of the audience has tears in their eyes and

James is really really good at that. I know James Alta show for 10 years. Let me tell you the story of how I met him.

I get a call from the Wall Street Journal and this is like a year or two into my blogging career at the reform broker.

And the journal's like, listen, we want to do this thing for financial advisors.

It's called the financial advisor column. It's not in print though. It's online and it's basically like a blog at the Wall Street Journal.

We set you up with WordPress. You log in once a day and we want you to do like a link like a link fest like five links to stories that you think financial advisors want to read because I was really good at it at that time. I was doing a daily link fest for the reform broker every

morning so like we just want you to do that for us and this is when this is so early

this is like 2010 when the Wall Street Journal had like great journalists.

They had reporters, real reporters, but they saw that like blogging was going to be a much bigger deal and they hadn't

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