Whatnot Co-Founder and CEO Grant LaFontaine on Scaling with Live Selling
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 11 May 2026
⏱️ 29 minutes
🧾️ Download transcript
Summary
Grant LaFontaine is the co-founder and CEO of Whatnot, the largest live shopping platform in North America, the U.K., and Europe, which lets anyone transform their passion into a business.
Top 3 Value Bombs
1. Success often comes down to two things: being willing to put in the hard work and being willing to be wrong so you can learn and improve.
2. Live selling works because it combines entertainment, trust, discovery, and community into one buying experience.
3. Consistency and authenticity not being a perfect entertainer; are what help live sellers build six-figure businesses.
Check out the website and explore live selling streams - Whatnot
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days.
Revenued - Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com/fire.
ZipRecruiter - Find candidates who really want YOUR job - on ZipRecruiter. Try it for free at ZipRecruiter.com/fire. Meet your match on ZipRecruiter.
Transcript
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| 0:00.0 | Who's raised rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, |
| 0:07.6 | brought to you by High Level, the all-on-one sales and marketing platform. Today we'll be breaking |
| 0:12.0 | down WhatNot co-founder and CEO Grant LaFontaine on scaling with live selling. To drop these |
| 0:17.7 | value bombs, I brought Grant LaFontaine into UFire Studios. Grant is a co-founder and CEO of What Not, the largest live shopping platform in North America, |
| 0:24.9 | the UK and Europe, which lets anyone transform their passion into a business. |
| 0:29.3 | Today we'll be chatting about going from passion to platform, why live selling wins, |
| 0:33.5 | starting smarts, and oh, so much more. And a big thing for sponsoring today's episode |
| 0:36.9 | goes to Grant and our sponsors. |
| 0:39.6 | If you are building a real business, you need real infrastructure. |
| 0:43.7 | High level gives you website hosting, funnels, email marketing, automation, calendar, |
| 0:46.9 | booking, payments, and course hosting all on one platform, plus award-winning 24-7 |
| 0:51.1 | support. |
| 0:51.8 | Get a 30-day free trial and my full bonus act that includes a 50-minute |
| 0:55.1 | private call with me and much more at high-level fire.com. High-level fire.com. Fire Nation, 50 days will |
| 1:03.9 | fly right on by. The only question is, will you have something to show for it? I created a free |
| 1:09.4 | YouTube series called 50 Days to Something, |
| 1:12.3 | a step-by-step path to build a real product, service, or offer in just 50 focused days. |
| 1:18.4 | Start today for free at Eofire.com slash YouTube. |
| 1:24.3 | Grant, say what's up to Fire Nation and share something that you believe about becoming successful |
| 1:30.2 | that most people disagree with. |
| 1:32.7 | Hey everyone. |
| 1:33.7 | I don't know that everyone would disagree with this, but I think my prevailing sort of belief |
... |
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