What's up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Before we get started, I want to share a little update with you all.

For the next little while, we are going to be republishing classic episodes of Founders Journal.

Why? Well, one, I think these past episodes are really good and with so many new listeners

over the last few months, it's very possible you haven't actually heard some of these older

episodes. And two, I am spending the month of May evolving Founders Journal so that we can make

this show as good as humanly possible for the next generation of builders. I would love your help

as I dream up the future of this show, so once you've listened to the episode,

shoot me an email to Alex at Morning Brew.com and tell me what you'd like to see from me.

All right, that's the update, now time for the episode. In today's classic episode,

I break down why following your passion is bullshit and how thinking about the concept of passion

differently can open you up to greater freedom and success.

How many times have you asked yourself, what am I passionate about?

And how many times have you seen the cookie cutter advice of follow your passion?

If I'm being honest, I've asked myself what I'm passionate about nearly every single day

since leaving college six years ago. Although it's a well-intentioned question that many of us

have and try to work through as we navigate our careers and lives, I don't think it's the right

one to ask. And here's why. As we ask ourselves what am I passionate about in an effort to find joy

in what we do, the question creates a level of pressure, a level of weightiness that ironically

makes it impossible to be passionate no matter how much we enjoy what we're doing.

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