What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Before we get started, I want to share a little update with you all.

For the next little while, we are going to be republishing classic episodes of Founders Journal.

Why? Well, one, I think these past episodes are really good, and with so many new listeners

over the last few months, it's very possible you haven't actually heard some of these older

episodes. And two, I am spending the month of May evolving Founders Journal so that we can make

this show as good as humanly possible for the next generation of builders. I would love your help

as I dream up the future of this show, so once you've listened to the episode,

shoot me an email to Alex at Morning Brew.com and tell me what you'd like to see from me.

All right, that's the update, now time for the episode. In today's classic episode,

originally published on July 14th, 2021, I discussed the foundational skill that if mastered,

can drive long-term professional success and most importantly, personal happiness.

In 2007, Steve Jobs stepped onto the stage at MacWorld and shared that Apple would be introducing

not one, not two, but three revolutionary products to the world. A widescreen touch iPod,

a revolutionary mobile phone, and an internet communicator. But there was a kicker.

These wouldn't be three separate devices. This was one device. And that device is the iPhone.

Steve Jobs finished his famous lead-in by saying, today, Apple is going to reinvent the phone.

And that is exactly what he did. 14 years later, Apple has shepherded an entirely new wave

communicating, an entirely new industry of smartphones, and arguably one of the greatest

product successes of all time with more than one billion iPhones actively used.

...