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The Times Tech Podcast

What3words' Chris Sheldrick: "Driver, take me to 'Table Chair Spoon'"

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9654 Ratings

🗓️ 29 June 2018

⏱️ 38 minutes

🧾️ Download transcript

Summary

The Sunday Times’ Danny Fortson brings on Chris Sheldrick, founder of what3words, to talk about the problem with addresses (4:25), why we need a new system (5:10), the challenge of convincing people to leave old way behind (7:15), who is using what3words today (8:55), competing with GPS (11:10), the “killer app” he is looking for (12:45), how wheeled suitcases are like addresses (14:05), starting out as a musician (17:10), how a sleep-walking accident changed his life (19:00), how he settled on three words (20:20), pitching the idea to investors (22:15), how he plans to not be another good idea that dies on the vine (24:20), raising $50m and creating a business model (26:35), taking on “Big Address” (28:45), starting the company with a dictionary (32:25), and choosing languages (34:25).

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Transcript

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0:00.0

Hello and welcome to Danny in the Valley, your weekly dispatch from behind the scenes and inside the minds of the top people in tech.

0:08.0

This week we have a great show for you, which we will get to very shortly.

0:12.0

But first, I have a quick story to share.

0:15.0

So San Francisco, it's a beautiful place.

0:18.0

It is also a living, breathing, often infuriating, cliche. And the other day, I just had this one small moment, a vignette, if you will, that kind of sums that up. So part one, I had agreed to meet a guy who runs a cannabis startup. This was for work, networking, etc. So we met at a bar

0:40.1

just to hear about his business, et cetera. I had a drink. He had weed. He had a lot of weed.

0:46.9

I guess it's not surprising. So actually, he didn't have weed. He had all these various little

0:51.6

pens and cartridges and devices that companies like his have begun inventing all these ingenious new ways to ingest and otherwise consume weed and weed-based products since California legalized cannabis back in January.

1:07.0

So it's actually fascinating really hearing him explain how this black market industry has

1:11.3

suddenly been legitimized and the absolute gold rush that has broken out to take advantage of it.

1:18.0

So after an interesting conversation, I walked out of the bar a little bit tipsy and with a

1:23.1

backpack full of contraband, he gave me a bunch of samples to take home, which was very generous.

1:29.0

Anyhow, so I hopped on my bike just a couple hundred yards after I bid my new weed friend Farewell.

1:35.9

I see a guy getting out of his Tesla Model S, which was matte black with tinted windows,

1:43.1

and a personalized license plate that spelled out

1:46.5

blockchain. And the best part, he was running in to get an Asi bowl at this place that I know

1:54.0

charges like 15 bucks for a bunch of fruit and granola drowned in Asai goop. Anyway, I had to laugh.

2:01.4

No else could I imagine that I'd have that same series of experiences in the same month,

2:06.4

let alone the same afternoon.

2:08.7

But just know that if you watch the series Silicon Valley, that's a comedy, yes.

2:13.9

But it is also a documentary.

2:16.6

This place is truly ridiculous. But I digress and I feel good and I'm ready

...

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