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The Colin and Samir Show

What YouTube's CEO stepping down means for creators

The Colin and Samir Show

Colin and Samir

Business

4.9665 Ratings

🗓️ 23 February 2023

⏱️ 42 minutes

🧾️ Download transcript

Summary

To enter to win a consulting session with Hayden Hiller-Smith, fill out this form. YouTube CEO Susan Wojcicki announced she's stepping down. Today we talk about her impact on the platform, how to price a brand deal and our tips on growing a newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

What's up, everybody? Welcome to Creator Support, the show where we answer your questions about the business of being a creator.

0:05.4

Our first question comes from Hey Ho Studios, who asks, what are your thoughts about Susan stepping down as CEO? Are you happy or sad?

0:13.2

I'll be honest. I am a little bit sad. It feels like the end of an era.

0:18.0

So let's lay some context. If you're unfamiliar, Susan Wojicki, who's been the CEO of

0:23.2

YouTube since 2014, announced last week that she's stepping down and she is going to be replaced by

0:29.2

Neil Mohan, who's also an employee at YouTube, been there for a really long time, more on the product

0:34.7

side. But Susan stepping down is absolutely an end of an era.

0:38.6

She became the CEO in 2014. She has a long history of working at Google and YouTube even before

0:44.5

being the CEO. She rented her family's garage to Larry and Sergey when they were working on Google.

0:51.3

Like that is an early contributor to this entire company. It's kind of crazy.

0:55.3

It sounds like you've been reading my LinkedIn. I get news from other places, you know?

1:00.7

It's not the only creator news source. My LinkedIn is the third best creator economy news

1:06.1

source on the internet. It goes... Behind my LinkedIn and the public press. No, it goes Colin and

1:10.5

Samir and published press are tied.

1:12.5

Okay.

1:12.9

Okay.

1:13.7

And then my personal LinkedIn newsletter and then my LinkedIn posts.

1:18.8

Those are the top three.

1:20.0

Okay.

1:20.4

I'm going to save a gripe for later in the episode because I can feel one brewing.

1:23.4

Okay.

1:23.8

So in 1998, like you mentioned, Susan rented her family's garage to the Google founders, which is how she met them. That's so crazy in 1998. She was Google's 16th employee and their first marketing manager. But this is the most important. And I think something that all creators should know is that she's actually referred to as the mother of ad sense, someone who really pushed for

...

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