Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.

Each episode is packed with practical tips and strategies from the experts.

We delve into negotiation, conflict resolution,

and leadership skills that are crucial in both business and in life. Whether you're closing a deal,

managing a team, or navigating personal relationships, negotiate anything provides you with the tools

you need to succeed. Our conversations are real, relatable, and most importantly, rooted

in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,

join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to

listen. Let's make every conversation a winning negotiation.

Melina, thank you for joining us again, my friend. Absolutely. Always, always, always delighted to

chat with you and honored to be a guest on the show again. Yes, likewise. So listen, actually, before we go into the

typical spiel, we need to send this episode to our buddy Brian Ahern because I think he's been on

the show three times and you have too. So this is a little competition that's happening. I love it.

I know. Yes. And I think you and he are in close relation to as far as times on my podcast, too. So in competing, I think he's only been on my show twice and now you've been there three times. So the race is on.

I love it. Well, cool. So for those who don't remember you, can you tell them about yourself and what you do?

Yeah.

So I'm Molina Palmer.

My company and podcasts are both called The Brainy Business.

And I am an applied behavioral economist.

So help people to understand the psychology of why people buy. But now beyond that, I'm kind of saying it's act, choose, change, and buy. So I have a first book that is what your customer wants and can't tell you. My second book is what your employees need and can't tell you about adapting to change with the science of behavioral economics. So I do speaking and help people to understand how they can be more brain friendly in their work.

Listen, here at the American Negotiation Institute with the Negotiate Anything podcast, our listeners are very pro-brain.

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