What You Should Do If Your Traffic Keeps Declining | Ep. #1322

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 March 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining. [00:30] While traffic is not always steady, it should not be declining for months on end. [00:54] Don’t fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining. [01:21] If your traffic is going down but your revenue is growing, there is no problem. [01:47] See which of your top posts are losing traffic and take action. [02:04] Keep your top pages fresh by adding some new content to them. [02:37] See what your competitors are doing and experiment with new channels. [03:33] Compare the channels that are performing well with those that are not. [04:04] Consider hiring an agency that specializes in traffic. [04:36] Send out a survey to test the popularity of your content. [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Analytics Google Data Studio Dr. Axe ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.6	And today we're going to talk about what you should do if your traffic keeps declining.
0:59.7	Neil?
1:00.7	So your traffic's not always going to be steady.
1:03.0	You're going to see some times where you have good growth, but in many cases, people have it where
1:08.4	the traffic is not just flat or going through ups and downs, but it's just constantly going
1:12.2	through downs. And when it keeps going
	...

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