Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with

your instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today

we're going to talk about how pricing can be one of your biggest levers. So Neil, do you

want to kick this thing off? Yeah, so if you look at, let's say Netflix, Uber, I mean Netflix, Disney Plus, Amazon Prime,

if you look at how a lot of them are tackling the market and growing so fast,

it's purely because they're just going out there and they're cranking when it comes to cost.

Technically a lot cranking when it comes to cost but they're just reducing their rate and that's what's causing their crazy growth, right? Like some of these guys like I think Apple is offering a free year free. Disney with some promotions has been giving me like six months free or a year free,

you know, charging like five, ten dollars a month for all this TV stuff

...