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Yo Quiero Dinero

What You're Doing Wrong With Digital Marketing ft. Abu Fofanah | Power Your Launch

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9607 Ratings

🗓️ 9 October 2022

⏱️ 51 minutes

🧾️ Download transcript

Summary

Episode 175 talks about what you're doing wrong with digital marketing featuring Abu Fofanah of Power Your Launch. Listen now!


Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities.


The Power Your Launch Marketing Accelerator is an extension of his mission. Since launching in 2019, he’s helped more than 10,000 entrepreneurs and business owners learn how to market and monetize their businesses online. From teaching and speaking at Harvard Business School, University of Pennsylvania, and other Fortune 500 companies, Abu’s on a mission to empower brands through skill building.

Previously at a prominent digital marketing agency, he worked with & coached hundreds of clients and created campaigns that generated millions of visibility and sales. Abu’s current mission is to help over 1,000,000 entrepreneurs and business owners over the next 5 years.


For full episode show notes, visit here.


Loving this episode? Leave us a review if you’re listening on Apple podcasts and be sure to follow us on InstagramFacebookTwitter and YouTube!

Until next time, stay empowered, stay inspired and #staypoderosa ✨


WANT TO KICKSTART YOUR FINANCIAL JOURNEY?

Download our FREE 14-page guide covering all the topics you need to start making your dinero moves. Visit here. From money mindset, to budget basics, we've got you covered.


Check out this YQD™ Sponsor:

BetterHelp—Professional support when you need it, at the fraction of the cost of in-person therapy. Get 10% off your first month with our sponsor: https://betterhelp.com/dinero


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

there's this misconception around ads is that I think people believe that my product is good,

0:08.0

let me go ahead and run ads.

0:10.1

But when you run ads, it's more than just ads that make it work.

0:14.6

And so you can have a really good product, but if you have a bad website, a bad call to action,

0:20.6

if you don't know how to convey your value or

0:22.9

the message and the benefit of that product or service, it makes it extremely difficult for

0:28.4

someone to travel then to your website who's never heard of you.

0:32.2

You have no validation points and for them to buy from you.

0:38.6

You're listening to Jo Quiero Dinoa, a personal finance podcast for the modern Latina.

0:44.8

I'm your host, Janice Torres, award-winning Latina personal finance expert.

0:49.5

I didn't always have my financial shit together, but when I started looking for POC-friendly personal finance

0:55.1

podcasts, I couldn't find any. And so Yo Quiero Dino was born. On this show, I'll show you how to make

1:00.7

Dineiro, how to keep your Dineiro, and most importantly, how to make it grow. Each week, I'm connecting

1:06.5

you with the most brilliant minds in the world of money and business. So you can learn about investing, entrepreneurship, and building wealth.

1:13.7

The best part, I'm dishing up all this knowledge with a sassy side of sason.

1:18.8

So if you're ready to be Poderosa with your dinero, you've come to the right place.

1:23.5

Let's dive in.

1:26.3

Before we hop into today's conversation, I want to remind you to follow us on social.

1:31.1

If you're loving this podcast and you want more community, you want to find out more about

1:34.8

our events and all the stuff that we have going on behind the scenes.

1:38.3

You can find us on Facebook, Twitter, TikTok, YouTube, Instagram, and everywhere else you love to hang out on the internet.

1:46.4

If you're loving this podcast, please take a moment to leave us a review if you listen to us on

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