What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 July 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Do When a Social Network Stops Driving You Traffic [00:40] Neil has close to a million Facebook followers. When he had a few hundred thousand, he spent $400,000 on Facebook ads to gain a “shitload” of new followers. [01:10] Neil thinks of Facebook like a well. You want to have your own well, so you can keep getting water without spending money. [01:40] Neil’s strategy worked for a very long time, then Facebook changed their algorithm. [02:55] Twitter was better in the past, but overall the user growth hasn’t been great lately. [03:16] If you are able to build your own email list, you control that at the end of the day. [03:40] The cool part about Google is that they have learned not to penalize links, they just don’t count bad ones. [04:15] The possibilities are endless and you should leverage more than just one channel. [04:44] Eric went from 4000 Twitter followers to 10,000, but traffic coming to his site has gone down. [05:07] Just because you are on these channels and your follower count is growing, doesn’t mean that you are going to do well. [05:20] Look for the social network or channel this is starving for your content. [05:49] That’s it for today! [05:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. [06:33] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about what you ought to do
1:00.0	when a social network stops driving you traffic.
1:02.8	So I think there's a really good example, Neil,
1:04.4	starting with how your Facebook page,
1:07.3	I think you have close to a million followers
1:09.2	on your Facebook page.
1:10.1	I have close to a million, yeah.
1:11.4	And what was it at before? I was in the hundreds of thousands and then I spent hundreds of thousands I think it was around 400,000 on Facebook ads. It was something like that to just get a shitload of more followers. Eric used to always tell me that,
	...

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