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Equity

What you need to know about Google's search antitrust case

Equity

TechCrunch

Entrepreneurship, Business News, News, Business, Technology

4.2372 Ratings

🗓️ 15 November 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week we brought TechCrunch’s own Rebecca Bellan onto the podcast to help us better understand Google’s search-related anti-trust case that is currently ongoing in the United States. There are a number of major legal cases involving tech giants and their in-market heft and behavior, from Google v. Epic to what’s going on in the EU and the U.S. government’s adtech-related suit against Google, but our focus is search. Catch up on the state of affairs with Bellan’s reporting here. Now, the startup angle. Why is this a topic for Equity? A few reasons:  If Google’s current methods of maintaining its domestic search market share are forced to change, it could create a more competitive search market, full stop. That could change up where startups advertise, and how much they pay for those ads.  More competitive search results amongst emboldened rivals could also lead to search results that lean more towards organic information instead of paid insertions. That would be good for startups looking to get the word out, without having to get their wallet out. We could go on. But hit play and hang out with Rebecca and Alex  for more. We’ll have her back on when the verdict comes down. Talk to you Friday for our news roundup! For episode transcripts and more, head to Equity’s Simplecast website. Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more! Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome back to Equity, a podcast about the business of startups where we unpack the

0:16.4

numbers and the nuance behind the headlines.

0:18.8

My name is Alex and this is our Wednesday show where we sit down with a guest or a topic and think deeply about what is going on,

0:24.8

and today we are going to do something a little bit different.

0:27.6

I have jagund and press ganged Rebecca Belan for the Tech Ranch team to come onto the podcast

0:32.0

to talk to me about Google and antitrust.

0:35.2

Now, this may not sound like a startup topic at heart, but it absolutely is because the case

0:40.4

before us will set the tone for what Google can and cannot do and it will tell us how much

0:44.8

competitive space the market will retain in key areas that startups may want to play in.

0:50.1

Essentially, can the big companies use their heft to maintain dominance or do we have to let the little guy get a crack of things?

0:56.5

That's what I think is at play and now I'll learn how close or far from that I am.

0:59.9

Rebecca, hi welcome to the show.

1:01.5

Hey Alex, thanks.

1:02.6

Wow, what an intro.

1:03.6

How you doing?

1:04.6

You ever have like a Tuesday that feels like a Friday, and then suddenly you realize that it's

1:07.7

like almost done with November and that means it's essentially January?

1:10.6

That hate me today.

1:11.6

I keep waking up and thinking, oh my God, I can't believe it's mid-November or

1:14.4

mid-wherever we are and it's like how did we get here? Yeah my spouse last night was

1:18.0

like Thanksgiving is next week and I was like no it's not and she was like yes it is

1:21.6

and so I looked it up I'm like like, oh, yes, okay, well, I guess I'll make roles.

...

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