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WSJ Your Money Briefing

What You Can Learn From LinkedIn Influencers to Boost Your Brand Online

WSJ Your Money Briefing

The Wall Street Journal

News, Business News

3.81.6K Ratings

🗓️ 24 March 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

LinkedIn isn’t just a résumé site anymore — it’s a branding opportunity for content creators and regular folks alike. WSJ reporter Ann-Marie Alcántara joins host Julia Carpenter to discuss the changing landscape of online networking.  Sign up for the WSJ's free Markets A.M. newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode is sponsored by Northern Trust Wealth Management.

0:03.0

There is more to being a successful entrepreneur than just good business practices.

0:07.0

What is it about an entrepreneur's childhood that helped fuel their entrepreneurial spirit?

0:12.0

What are entrepreneurs doing to cultivate the spirit in their own children and build a legacy beyond their business?

0:17.0

Tune in each month to the Road to Why podcast by the Northern Trust Institute,

0:21.6

where host Eric Chappaya dives deeper with leading entrepreneurs on these topics and more.

0:26.2

Find the Road to Why where you listen to your favorite podcasts.

0:31.9

Here's your money briefing for Monday, March 24th. I'm Julia Carpenter for the Wall Street Journal.

0:39.6

When you think influencer, you might instantly picture colorful TikTok dance videos

0:44.8

or aesthetically pleasing Instagram posts. But recently, a new kind of internet celebrity has

0:50.7

emerged. And this time, they're finding fame in what once seemed an unlikely

0:55.1

place, LinkedIn. They basically have seen an opportunity to fill and bring what they do on

1:02.2

TikTok, where, you know, sometimes they do talk about their jobs or talk about a little campaign they did

1:07.5

on a different platform and bring that insight. We'll talk with WSJ reporter and Marie Alcuntera about how these new content creators are changing the way we think about networking online.

1:18.3

That's after the break. This episode is sponsored by Northern Trust Wealth Management.

1:38.3

There is more to being a successful entrepreneur than just good business practices.

1:43.3

What is it about an entrepreneur's childhood

1:44.7

that helped fuel their entrepreneurial spirit? What are entrepreneurs doing to cultivate this spirit

1:49.6

in their own children and build a legacy beyond their business? Tune in each month to the Road to

1:54.5

Y podcast by the Northern Trust Institute, where host Eric Chappaya dives deeper with leading entrepreneurs

1:59.6

on these topics and more.

2:01.5

Find the Road to Y where you listen to your favorite podcasts.

...

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