Welcome back to an episode where I'm going to review and react to Facebook ads real time.

And today I'm looking at Ali of Dahl's ads.

He's a famous YouTube productivity person.

And he has ads running.

If you didn't know, you can see anyone's ads that are currently running inside of the meta ads library, this will be a visually

intensive episode. So if you haven't subscribed to the YouTube channel, go ahead and click

in the show notes below and subscribe to the YouTube channel and watch this specific episode

as I react and review ads. Hi, my name is Cuejo. I am a Facebook ad strategist,

have been doing this for online course creators, established online course creators now,

for over three years. So let's jump into it. Right here, I have an ad in front of me. It says, well, the first thing that attracted me to this ad was the graphic. It says, YouTube changed my life. And it's a picture. That's text, overlaid on Ali of Dahl speaking on stage. It kind of has his arms at waist length but outstretched. You can see that he's passionately explaining something. And then I can see smaller text here that says, I believe it can change yours too. That is a decent hook inside of this image, which causes me to want to go ahead and read the text.

If you look here, like I've said in previous episodes, the top line of text will show above an ad.

And so you want to make sure that the top line of text, top two lines of text and the ad creative and then also down below the ad would be the headline all work together in symphony to get the viewer to click on the ad and read more of the ad copy because if that happens then they will find themselves in the words or they won't right because you don't want to try to convince everybody to work with you or buy your thing you want the right people who you can serve and help to know that you can serve and help them so I'm gonna keep you what I noticed, but this graphic makes me want to learn more of his story.

And so the top line is his story. Back in 2017, I started off with zero views, zero subscribers, and zero in revenue. Right away, this is very intriguing if he's showing the ad to somebody who

already knows him he's quite famous on YouTube so the fact that he uses the fact

that he started off at zero views zero subscribers and zero in revenue that one

hook somebody in they want to know the journey I'll also point to the headline

which is the text that shows up below the ad creative.

It's pretty straightforward. Join my part-time YouTube YouTuber Academy, and it has an emoji pointing toward the Learn More button.

So as I click and expand this ad, I'll scroll down. It says not even two years later, my channel reached 100K plus subscribers and I was making as much income from my quote-unquote hobby as my full-time job working as a doctor.

He gets straight to the point and I like this.

And then he says the idea of turning his passion project into what one day would become a multi-million dollar business was insane. But it happened. And then he transitions. So he's basically cast his story and the dream. The dream that would motivate somebody to join the part-time YouTuber Academy. He's done that at the same time. And his copywriter has done an excellent job of that.

So now if you're reading this, imagine that itch of wanting to give this YouTube business a go,

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