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The Art of Online Business

How Website Analytics Can Super Charge Your Marketing Efforts With Selena Conmackie

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 29 May 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

I'm thrilled to welcome back Selena Conmackie, your tech bestie, to our podcast. Today, we get into the essentials of website analytics and how they can significantly amplify your marketing efforts. We discuss everything from the importance of tracking the right metrics to strategies for optimizing your site to boost engagement and conversions. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍...

Transcript

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0:00.0

I am back with Selena.

0:03.0

And if you're only hearing me and you're looking at her for the first time, you're like,

0:07.3

how are you back?

0:08.0

Who is Selena?

0:08.6

Well, we just finished recording an episode called Before We Hit Record, where you get to learn about behind the scenes of who she is as a website developer and who I am.

0:22.9

And it's beautiful, and not many podcasts are doing this,

0:26.6

where you hear a guest expert on the podcast,

0:29.2

and you really don't know who they are.

0:32.7

She was just sharing with me how it's almost taboo sometimes to talk about kids and family as if we as

0:41.1

online business owners exist in the silo where we have our one or two monitors. I have three.

0:47.1

And we do our business thing and we're not like these humans with these other aspects to our

0:53.2

life. And so if that kind of thing

0:56.0

and those kind of conversations that happen from like real humans who also are online entrepreneurs

1:01.0

interest you, head down to the show notes below and click to the link to that episode. I'm biased,

1:08.0

but I think it was a pretty good conversation.

1:17.5

And Selena, so if you haven't heard who she is from the previous episode, she is a WordPress and website designer, and she's dedicated to helping small and medium-sized businesses

1:22.9

thrive in the digital landscape.

1:26.3

And her expertise, like it spans like many things, but from facets of digital strategy

1:31.3

to encompassing social media management, to email marketing, to crafting effective advertising

1:39.3

campaigns.

1:40.3

And she's also your tech bestie.

1:42.3

If you head to her website, which is in the descriptions below,

...

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