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I'm your host, Elise Hugh.

What will happen to marketing now that we're seeing giant productivity leaps

thanks to AI?

Marketing expert Jessica apothecure

offers her perspective on the transformations to expect

in her 2023 talk from Ted at BCG.

After the break.

Hey everyone, it's Adam Grant. I host a podcast called Rethinking about the

science of what makes us tick. This season we're talking about AI and the

future of education with Khan Academy founder

Sal Khan. We're getting the tools that really do seem like magic or like the tools of

gods if you were to go back a few hundred years ago and we need educated gods.

Find and follow rethinking with Adam Grant, wherever you're listening.

So let me start by bringing you back in time. We are 30 years ago and the first word processes

and spreadsheets are about to hit the market. And the whole economic world is bracing

for the next big productivity revolution.

The promise at the time was,

we'd all spent so much less time writing, drawing slides, computing in numbers on a calculator.

And here we are, 30 years later.

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