Good morning. It's four minutes after 10 and you, you lucky people, are listening to James O'Brien on LBC.

It's Friday officially. Technically, it's Groundhog Day again because we approach the weekend, wondering what on us next week is going to look like.

And particularly, I think, wondering what's going to happen when these three phenomena, every time i say that word you know i'm 50 in

january and every time i say the word phenomena i do the next bit of the muppets theme tune silently in

my head i suppose it's progress in the context of maturity that i used to do it out loud phenomena

do do do do do do do but i digress three phenomena due to collide on Monday, I think, on Monday morning or Sunday at midnight.

I forget technically the precise time.

And I don't know what it is going to look like.

It is simply a mystery.

The three phenomena that are set to collide are, in no particular order,

the app going off like nobody's business. You know, is it three weeks ago, three Mondays ago,

or four Mondays ago? But I sat here at two minutes to ten. And all we had talked about that

morning in the office was people being pinged. It was literally all we'd been talking. It was a Friday, actually, rather than, oh, it doesn't matter, does it? The point is, it was, it was a Friday. It was a Friday, and it's Friday again today. I told you it was Groundhog Day. And because all we talked about that morning in the office was people getting pinged. People we knew,

our children at school, our children's friends, cohorts, colleagues, people getting pinged to the left of me, pinged to the right of me. Onwards, onwards, pinging everywhere. And at two minutes

10, or shortly after 10 o'clock, while I was listening to the news bulletin, I thought, do you

know what? I think this is actually more important than anything was listening to the news bulletin, I thought, do you know what?

I think this is actually more important than anything that is currently in the bulletin.

Remember that when I decide what we're going to talk to each other about in the morning, I am not

necessarily, by any stretch of the imagination, looking for the biggest story of the day.

I mean, the single most important, if there was some objective measure for the

importance of a story, we would not, for example, be largely confined to the domestic news

agenda. Climate change would probably be our 10 o'clock topic every single day at the moment in

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