What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Back by popular demand, it's time for another business case study.

What I decided to do, though, is rather than profile a public business that is in the fortune 500

that's already so distant from the early days of building, I wanted to talk to the founder of

a hyper-growth late-stage startup so that you can get a behind-the-scenes look at how the

sausage is made. And when I say hyper-growth, I mean hyper-growth. This company has grown revenue

by 10X since 2020. Let's hop into it. It's 2013 and Pat Kinzel just sold his company spindle to

Twitter. It was an aquahire. And as part of the deal, Kinzel got Twitter stock, and so he had to

go through what any founder has to go through at the end of a transaction, which is a pain-staking

process of signing documents and just other annoying hoops to actually get paid your money or your

stock in the new company. Unfortunately, for Pat, something went wrong in the process is things

typically do when you're selling a business. Pat had signed the papers, and then he got them

notarized. For those of you that don't know what getting notarized is, it basically means when you

have a certified person who in-person witnesses you signing your legal doc, and the whole point is to

deter fraud of important documents like selling a company, opening a bank account, buying a house,

etc. Issue was the person who notarized Pat's docs, and these docs were literally for him to claim

shares in Twitter, the company that bought him, the notary made a mistake, and it ended up delaying

the entire process of receiving his shares for weeks. It ended up working out, but it got Pat

Kinzel thinking about why the notary process was so fricking archaic. And the answer is because

it is a process that is so wildly fragmented across the US. Every state, every county, every

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