What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founder's Journal, my personal audio diary, where I give you the business builder the tools you need to think better in order to build better,

whether that's building a business, a team, or a new product.

Today, I am talking about lessons that every founder, manager, and professional can learn from the show Ted Lasso.

This is a bit of news from the other side of the Atlantic.

AFC Richmond announced the hiring of their new manager, American football coach Ted Lasso.

You're an American. He's now in charge of their football club, despite possessing very little knowledge at the game.

I know that AFC Richmond is going to give you everything they got.

Win or lose. All time. Right, y'all.

Fair warning. There are spoilers in this episode.

So if you haven't watched season one of Ted Lasso and plan to do so,

pause this episode, listen to a different Founder's Journal, and once you've watched the show, come back and listen to this one.

If you haven't watched Ted Lasso and you don't plan to or you just don't care about spoilers, this is definitely worth a listen.

I'll be describing scenes and lessons we can learn from them as leaders, so you won't feel lost at any point.

Now, let's hop into it.

One of my favorite ways to build a media company is to look outside of media for inspiration.

When thinking about how can we surprise and delight our readers at Morning Brew, I would look to the gaming industry.

When thinking about how can we run our business with operational excellence, I'd look to old school, low margin industries

where operating your business at a high level is an imperative to survive.

Well, today, I have a different source of inspiration.

Over the last few weeks, I decided to binge Ted Lasso, the Apple TV original, which everyone has been ranting and raving about, and which recently won seven Emmys.

Here's the quick TLDR.

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