So you're an online course creator who's running Facebook and Instagram ads right now and you've noticed that your ad or a number of ads have stopped working.

Please don't turn that ad off yet. You can do some of the following things to diagnose what is wrong with your Facebook and Instagram ads and get more life out of the current ads rather than burning the whole thing down and starting over again.

So I'm gonna give you some very easy to follow strategies because I'm a Facebook and Instagram ads manager.

Before we do that though, here's some context. I was talking to my kids.

My son the previous day had freaked out and he was panicking and I told them do not panic and they're like

What's panic mean Cuejo and I'm like panic is when you get scared and your brain does stupid stuff now you

Friend obviously are smart or you would not have already built a successful online course

Business and you certainly wouldn't have figured out how to get ads running

successfully to you know one of the three pillars of an online course business ad you know structure

revenue empire which would be lead magnet ads or ads that are running to your repeatable launch that you do

two or three times a year be that a webinar workshop a boot, a boot camp, a challenge, what have you, and

the holy grail, self-liquidating offer ads running to, you know, a low-ticket offer that cost between

27 and $30, and has an order bump and an upsell connected to that. So here's how you figure out

how you can rescue that ad that was working that's not working. Number one thing is are you managing comments on the ad?

Check those comments and either delete comments, hide comments, or respond to comments.

This is because people like to know that the course creator or the owner of the business

is indeed alive and well and responding, right?

And so they might leave positive or even neutral comments on the ad. If you respond to those, they're like,

this person exists because we all have like this innate distrust of other folks who are online and

saying they have the answer or trying to get our info because they say they have the answer.

So respond to comments.

Now, sometimes there can be negative comments and negative comments lower performance.

...