Broad targeting versus detailed targeting for Facebook and Instagram ads in 2026.

As an online course creator, which one should you choose to grow your business revenue

so that you can provide for your family?

Well, I'm going to show you what I'm seeing in my client accounts,

or actually I'm going to tell you what I'm seeing in my client accounts,

and show you what I mean by broad targeting and what I mean by detailed targeting in an actual account so that you can apply the same to your own and if we don't know each other yet hi my name's Kwayjo and I've been managing Facebook and Instagram ads for online course creators for the past about six years. So broad targeting wins.

Hands down, almost always. How's that for a very direct semi not clear answer? Here's what I mean. If you already have an online course business that's been doing well organically and has a decently large email list, then broad targeting all the way.

But there are two types of broad targeting, and you need to understand what both of those

options are for you and how you can best leverage those. And then detailed targeting,

probably not a good option. There are a couple cases where it would be a good option. So let's look in this account. First kind of broad targeting that I want you to understand I'm talking about would be the old way of broad targeting, meaning that we are going to target a cold lookalike audience of high value. And I'll explain value in a moment, but ideally if we can

target an audience between, let's say 1.5 million and 2 million people, that is

perfect. Now, using lookalike audiences is not an outdated method. It's just a

method that's been around for many years and especially if you have

heard about meta's new andromeda update, then you might understand broad targeting as a different

way. I'll cover that in a moment, but I will say right now that lookalike audiences are still working,

so do not abandon those, especially if you have some of the following audiences

that are custom audiences, i.e. core audiences,

and you'll build lookalike audiences off of those,

if you have some of these next three audiences,

definitely try lookalike targeting, right?

So if you have a ton of purchasers in your business,

like over 600, build a lookalike audience off of that.

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