What's going on? Welcome back to the Jordan Sia and the podcast. Thank you so much for

listening. Before we dive into this episode, I just want to say from the very beginning,

I might burp. I just feel it. I feel this one burp bubble sitting right in the middle

of my chest and it could erupt at any moment. So just giving you fair warning. With that

said, I'm excited for this episode. It's just going to be you and me chatting or me chatting

you listening, depending on how long you listen this episode. Either way, I'm excited.

I think it's going to be a good one. It could be wrong. We'll see. Stop rambling. Let's

go Jordan. Come on. Get into it. Here's the deal. In this episode, I want to talk about

quitting. And I guess you could call it the art of quitting with art being in quotations.

And I'll actually preface by saying much of what I'm going to discuss stems from a remarkable

book written by Seth Godin. And the book is called The Dip. It's about a 45 minute to

an hour read. I strongly urge you to get it. It's a phenomenal, phenomenal book. That being

said, what I'm about to discuss might also make reading the book unnecessary. Either way,

big fan of Seth Godin, great book. And it's called The Dip. Now, the premise of the dip

is based around sort of breaking down the myth that quitting is bad, right? Because in

society today, often what we hear is the phrase that goes, Quitters never win and winners

never quit. But that's actually false. It is remarkably inaccurate because the people

who consistently win at a high level are actually the best quitters. They don't quit everything

they do, but they know when it's the right time to quit. They know when to call it. They

know when something isn't worth doing anymore. So they cut it. And the dip is basically

that time frame in which it's the optimal or best time to quit something. The question

is, well, how do you know? So what the dip is basically the flow of it is anytime you start

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