you know we talked about carrot for a second um i do want to talk so there's another competitor

that that is now copying a product um they're actually local here and um i think they raise

like a series maybe as this seed rounds are fat now it's like a 12 million dollar seed round

maybe a series a um so they reach out to us they wanted to partner up and then but they copied

you and they want to partner up?

They're starting to copy.

But then the CEO is like, dude, should I just, should we just partner up with you guys or should we build it ourselves? And then he said, he should just buy you. He does want to buy, right? But we don't want to sell. Because here's the thing. Let me just speak to. So we have a $50 million one that raised $50 million,

Sequoia backed, I think, White Combinator,

and then the other ones in Europe, they raise about $5 million or so. And then you have this one, they raise about $12 million or so, and they're local here. Now, the reason why we think we have an edge here and they can listen to this if they want is when the types of products they have are very focused on personalization, right?

And when you're focused on personalization, it's very much, um, you're playing a more

defensive posture, more reactive posture when you're, why would you say that?

So when I think you are creating ads or when you are creating outbound messages

that are based on behaviors, that's a lot more proactive, right? That's more proactive than I think than versus just like personalization in terms of building like a landing page, for example, right? Or like if you look at, I'm not going to name names right now, but when you look at a lot of these products, like, oh, okay, we'll personalize your landing page. We'll make all these other, you know, creatives for you and things

like that. So they're focusing on the personalization message. They're focused on personalization and then they've added our feature as like a feature, right? Whereas we're focusing more on the ad side, which more people tend to, more money flows through the ads, right because we're going to add meta we're going to add google as well so we're just going to

focus on the proactive side where it's like hey hey, if someone behaves a certain way, maybe we'll send a direct message on LinkedIn or email or text message or we'll throw up like a personalized ad, right? So it's a lot more proactive. So the thing is, and I'm going to land the plane here and turn it over to you. But I think when you have, when you've built all these other features, there's a bit of a sunk

cost fallacy where you're like, oh, we should just continue to focus on this, which I think they're going to have to drag out for a little bit. And they're a little bloated to when you raise so much money, you get a little bloated to. So I'm not saying we're better than them or anything. I just say there's a different mindset to it. And we're like, okay, our wedge right now is to go into more proactive direction versus reactive.

So I don't know any of your competitor names.

Yeah.

And it doesn't matter for this

but you can correct me if I'm wrong I bet you they're all going enterprise okay yes and I know why

they're going personalization it has nothing to do with the defensive move go ahead when you look at

I would consider you guys to add software. You agree with this, right?

...