How to Win Big Enterprise Logos

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 16 September 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big Enterprise Logos (09:09) The Importance of Relationships in Business (12:06) In-Person Connections and Networking (14:45) Leveraging Events for Business Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	I want to actually flip back over because we're here and you're at that big enterprise meeting a couple of days ago.
0:06.4	And you and I were just talking about how to win big enterprise logos and what kind of the secret sauce is.
0:11.7	So whatever you're willing to share.
0:14.8	Do you remember that conversation?
0:16.1	Yeah, I remember that conversation.
0:18.3	Because Eric and I were talking about how we generate leads and RFPs.
0:22.5	Eric mentioned that you get, what, few a month?
0:25.5	RFPs.
0:26.2	Yeah.
0:26.6	But you don't really participate in them because of the-
0:28.9	We don't participate and we don't go after them.
0:30.4	Whereas you guys are very active and you guys participate.
0:32.7	And we try to go after them as well.
0:36.1	And it's interesting to stay this because as a marketing agency, and we even have data
0:41.9	and analytics, you know, everyone's just like, oh, your tracking is going to be spot on and
0:48.7	you know where every single customer is coming from.
0:51.4	And it doesn't really work that way with Enterprise.
0:57.3	I wish I would, I could say our tracking and everything is perfect. But with Enterprise, a lot of business comes from a few different areas.
1:03.6	Yes, you have website leads, which you know, everyone knows about. We get a lot of revenue from
1:09.6	employees of corporations that we worked with moving around we get
1:14.7	revenue from employees of ours or coming from other corporations and other corporations
1:23.1	meaning more specifically other ad agencies and people had a delightful experience working with them years ago.
	...

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