At this event, this HubSpot inbound event, everyone likes to talk about GEO and I learned they called it something else because I was doing an interview with KIP. AEO? Yeah, they call it AEO. What's AEO again? I don't know. I forgot. Kip explained the acronym. GEO's generative engine optimization. AEO LLM. Answer engine optimization. Okay.. Then LLMO is large language model optimization. Yeah. And search everywhere optimization. Yeah. This makes it so complicated as a marketing agency because on our website we have to use so many different vernaculars because the clients all call something else. Yeah. As a side note, I do want to, so I was talking to, because internal SEO team, I was kind of just auditing

with the work that we're doing.

And like, how much more blog content are you outputting now net new versus a year ago?

It's very similar.

It hasn't changed.

Similar, right?

Yeah.

And I'm assuming you're spending a significant amount of resources still on updating, deleting,

consolidating content versus Netnew, correct? Uh-huh. And so I had to kind of dig in. Well, we added one more bucket, but yeah, continue. What's the other bucket? Uh, getting mentioned on a lot of other people's blocks. Okay, that's good. That's good.

So we do a ton of digital PR that we didn't do as much for our company.

Oh, yeah.

I saw a digital PR picture from your team. Yeah, yeah, yeah, yeah. That was a good picture. It was from a mutual friend of ours. Yeah. But, you know, I kind of had to like, ask my team yesterday, I was like, hey, like, what are we, what's the net new? And so I'm like like so much of it is net new and it's like template

AI system I'm like dude and there's like zero or a lot less maybe like 15 20% on

updating deleting consolidating I'm like guys like we got to flip this ratio a little bit

you know what I mean but sometimes the reason I'm calling this is sometimes you have to

look it into yourself and you have to do some of the dirty work yourself, which you do as well, I do as well, which is fine, right?

Because if you don't manage these things, they'll start to go off the rails.

But Glenn Gabe said this.

So Google once again shoots down the idea of generative engine optimization, GEO being different than SEO.

So Danny Sullivan, remember Danny Sullivan?

So I think he was a search liaison at Google, former editor of search engine land. Now I don't think he... He's a co-founder of search engine land. Yeah. So he just said from Danny Sullivan, good GEO is good... Sorry, good SEO is good GEO or AEO, AISO, L-LM-S-O, or L-L-L-M-N-O-E-O. I don't know what that is.

But... is good GEO or AEO, AISEO, L-L-M-S-E-O, or L-L-M-N-O-P-E-O. I don't know what that is. But he says, what you've been doing for search engines generally is still perfectly fine and the things you should be doing. And people will tell you you have to make sure you have this vector thingy that's doing this passage thinging and it's just like, uh, which I with this statement i agree with him but there's one issue it doesn't matter what danny or me or anyone in the industry

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