Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse conversation

just so you aren't blindsided. So without further ado, enjoy.

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and

strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric Sue.

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All right, so today we are going to talk about what to do after your book launch to maximize success.

So it's just to set the tone over here. So Neil's had a New York Times best seller. His book

is called Hustle. And then my book just came out recently called Leveling Up. And we'll see

actually this Thursday if I actually hit the not New York Times, but Wall Street Journal best

seller, which is what I was aiming for. I think I should be able to get on that list. We'll see.

But the question is, what do you actually do after the launch? Because all the work going

off to it is a pain in the butt, right? So Neil, let's start with you first. What did you actually

do after the launch if anything? Yeah, honestly, I just kept selling more books and I didn't really

do anything. But that could have been the issue on why my book didn't necessarily help me from

a personal aspect. The only real thing that I did once the book was released is I just kept

promoting it because my thesis was if I can keep driving sales for multiple months, hopefully

...