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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

WHAT THIS REP DOES TO BEAT OUT HIS COMPETITORS AND WIN

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 18 February 2022

⏱️ 38 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

Click on a timestamp to play from that location

0:00.0

A lot of people say, hey Brian, interview people more who sell industrial products, who sell

0:07.3

capital equipment.

0:09.7

Because the software stuff, oh that's different, well, sales, it really comes down to how

0:16.5

many people have to get involved, why are they buying it, what are their alternatives,

0:22.4

why they need to buy it now.

0:26.0

You know, what you're selling, yeah, it has a certain nuance to it, but certain elements

0:35.2

are also the same, you know, the economics of buying something that's a hundred K within

0:40.4

a company has a lot of the same behavior regardless of what it is.

0:46.0

Different people get involved maybe on the usage end of it, but on the paying for it and

0:50.4

the approving side of it, it might be the same people.

0:55.2

May Justin Pike is coming back on the show.

0:58.1

He was on almost two years ago, a great rep, a lot of good experience, a lot of great stories

1:06.4

to share, and things that we all can learn when we're selling a big deal into a company.

1:13.3

Let's get into the interview, I'll sum it up at the end, and if you know any, another

1:17.5

sales rep, tell them about the show, will you?

1:20.2

Also, I'm looking for great guests, so if you know one or our one, hit me up on LinkedIn.

1:25.2

Here we go.

1:26.6

Hey, Justin, thanks for joining us today.

1:30.8

Give us a little update and a little status on yourself there.

1:34.7

Yeah, Brian, awesome to be with you again.

1:37.1

I think it's been about a year and a half since we last chatted.

1:42.1

Things are going really well.

...

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