THE #1 THING THAT THE TOP ENTERPRISE REPS DO TO WIN BIG

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 22 February 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0	Cracking the code. That's what one of my managers told me after the president's
0:06.3	club came up to me and he goes, man, you've cracked the code on how to sell this
0:12.0	product. And that's what we're going to be talking to you about today is this
0:16.6	smarter way of figuring out the system, your system, not mine, not someone else's,
0:23.0	but yours to selling your product in your market. And it may take some time, but it
0:30.7	works. And instead of people just grinding, doing more and more dumb things faster,
0:36.9	the smart people figure it out. They reverse engineer it, they design it, they
0:42.9	meticulously evaluate it. And you can start with someone else's system. But there's
0:49.9	some logical elements, some steps that we all have to go through to sell our product.
0:56.5	Let's get into this interview. But before we do, I want to tell you about a new partner
1:00.1	of ours, scratch pad. Scratch pad is the easiest way to update Salesforce. It's a little
1:08.4	chrome plug-in and it makes it just so much simpler to update Salesforce to keep it current.
1:15.6	Let's face it, we want the data, we all want the information. We just don't want to spend
1:22.0	hours of our day trying to put it in. And instead of trying to learn yet another tool,
1:28.4	we want something simple like a chrome plug-in. And guess what? You can start it for free.
1:34.5	Check it out at scratchpad.com. I put the link in the show notes right below if you can't
1:41.1	remember. Just click on it there. Give it a try. Even if you're not a heavy Salesforce
1:46.4	user, I'm sure you know somebody who is always whining about it. So give them a little shout
1:51.4	out. Tell them to try it. Scratchpad.com. Here we go with the interview.
1:57.5	Hey Fred, thanks for joining us today. It's a way of getting started. It gives a little
2:02.7	background on yourself.
2:05.2	Yes, so I bet it's professionals enterprise selling game for over 40 years. When I graduated
	...

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