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Outside/In

What the Tofurkey is Going On with Fake Meat?

Outside/In

NHPR

Society & Culture, Documentary, Natural Sciences, Nature, Science

4.7 • 1.5K Ratings

🗓️ 17 February 2022

⏱️ 54 minutes

🧾️ Download transcript

Summary

Move over, beef: there’s a new burger in town. Plant-based meats are sizzling hot right now; in 2020 alone, the alternative meat industry saw a record $3.1 billion in investment, with 112 new plant-based brands launching in supermarkets. These juicy, savory, chewy fake burgers are a far cry from the dry, weird-tasting veggie patties of the past.  In this episode, Gastropod co-hosts Nicole Twilley and Cynthia Graber visit the Impossible Foods labs to swig some of the animal-free molecule that makes their meatless meat bleed, try fungal food start-up Meati's prototype "chicken" cutlet, and speak to the scientists and historians who compare these new fake meats to their predecessors—and to real meat!  Can a plant-based sausage roll be considered kosher or halal? Are plant-based meats actually better for you and for the environment? And how might a mysterious protein-powerhouse fungus named Rosita help feed the world? This episode was reported and produced by our friends at Gastropod. Featuring Aymann Ismail, Celeste Holz-Schietinger, Malte Rödl, Tyler Huggins, and Raychel Santo. SUPPORT Outside/In is made possible with listener support. Click here to become a sustaining member of Outside/In.  Subscribe to our free newsletter. Follow Outside/In on Instagram and Twitter Join our private podcast discussion group on Facebook  LINKS Read Aymann Ismail’s piece on the debates surrounding plant-based pig substitutes in Muslim communities here.  Celeste Holz-Schietinger, the VP of Product Innovation at Impossible Foods, featured in Fast Company as one of the most creative people in business in 2020.  Malte Rödl is a researcher in environmental communications at the Swedish University of Agricultural Sciences. His PhD thesis is titled “Categorising Meat Alternatives: how dominant meat culture is reproduced and challenged through the making and eating of meat alternatives.” Tyler Huggin’s company, Meati, which he started after “auditioning” thousands of fungus species and finally a protein powerhouse he and his team nicknamed “Rosita.” Raychel Santo studies how plant-based meats measure up against animal meats in terms of both nutritional and environmental impacts. Read the full paper she and her colleagues wrote here. CREDITS Gastropod co-hosts: Nicola Twilley and Cynthia Graber Produced by Sonja Cho SwansonOutside/In team: Justine Paradis, Taylor Quimby, Felix Poon, and Jessica HuntExecutive producer: Rebecca LavoieTheme: Breakmaster CylinderAdditional music by Ludwigs Steirische Gaudi and Jackson F. Smith  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is outside in a show about the natural world and how we use it. I'm Justine Paradise. And I am Taylor Crumpy

0:07.0

Taylor, can I tell you about

0:09.6

my top non-meat burger experience?

0:13.8

Yeah, yeah, I love a good non-meat burger experience. Does everyone have this?

0:17.5

This is truly a constant topic of conversation for me now. Well, you've been a vegetarian. How long have you been a vegetarian?

0:22.9

Oh

0:24.5

Few years ever ever since our episode The Meat Matrix, which people can listen to and find out how that went.

0:30.5

Yeah, I've essentially been a vegetarian. I eat fish, so I guess technically pescatarian for a long time, but

0:37.3

I'm gonna say that the landscape of fake meat has changed recently. Oh my god totally. I wouldn't even call them veggie burgers anymore

0:46.3

I think that they're in a new category

0:48.7

Well, so I decided to test this assertion last fall my in-laws were visiting and my husband and I were making dinner and we decided let's grill out

1:02.7

Let's make burgers and we've recently tried impossible burgers, which we were like these are basically like meat. This is just like a burger

1:12.8

So my father-in-law eats a lot of meat. I don't think he might be sharing that he eats meat. I think basically daily

1:20.8

Yeah, and so we're like okay, can he tell the difference?

1:23.7

So we're just we're not gonna tell them that these are impossible burgers. We're just gonna pretend that they're regular beef

1:30.2

So we serve them reading outside. It's a beautiful like October day. We're like watching him really carefully

1:36.4

Like the vibe is a little strange probably at the dinner table

1:40.0

And he's like into it and like we we even get him guessing like where do you think the beef was raised?

1:47.5

Eventually he catches on and he we couldn't resist telling him and he was really good-natured about it

1:53.3

I would say that the experiment worked like he thought it was real meat. So we are officially in a new era of the fake meat burger

2:01.6

But part of me does wonder like what are we doing like why are we why are we really trying to go so far?

2:14.2

To do this to replicate the flavor of meat. Why is that so important? You know

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