We live in an age of temporary companies being led by temporary managers for the benefit of temporary owners.

And then we're like, why is trust also decreasing?

Like, why would you trust these companies?

But this is a choice.

The biggest thing in this book that people really have to understand is the way it is now is not some pillar of capitalism going back to the 18th century or whatever. Adam Smith

would be like, what the F are you guys doing? This is crazy. So we are in uncharted territory.

This collapse has been going on all around us. It's on our generation to figure out what to do about it.

Hello, everybody. It's Guy Kawasaki. This is the Remarkable People podcast, and we have the remarkable Eric Reese on today. And Eric, oh, if you're a tech entrepreneur, Eric is the man. He wrote a book called The Lean Startup, and he is the guy who popularized the concept of

MVP, minimum viable product, and all of us in Silicon Valley has been spouting about MVP

for the last, I don't know how many years. So he is the man.

He's the father of MVP, but he certainly popularized it, right?

Eric, is that an actor?

That's totally fair, yeah.

Yeah, yeah.

It's like sometimes people say to me, Eric,

oh, you're the father and the originator of evangelism guy. So, no, there was a guy

named Jesus before me. Every good idea has a predecessor. That's right. So this is his brand new book.

And it is called Incorruptible. And the subtitle is why good companies go bad and how great

companies stay great. And Eric, I have to say, please take this as a positive. When I read this book,

I said, my God, this is a long way from pivoting and creating a minimal viable product and getting to market and, you know, like build, measure, learn.

This is a whole different ballgame. It really was eye opening for me. So thank you for writing it.

Oh, thank you for saying that. So, you know, like everybody else in the

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