Why Women Are Rewriting the Rules of the Economy with Misty Heggeness

Guy Kawasaki's Remarkable People

Guy Kawasaki

Society & Culture, Education, Business

4.5 • 679 Ratings

🗓️ 3 June 2026

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when you look at the economy through the lens of Taylor Swift—and realize it was never built with women in mind? In this episode, economist Misty Heggeness unpacks how women are reshaping economic systems by opting out, redesigning, and building their own paths to power. From invisible labor to masterminding careers around barriers, she explains why traditional economics misses half the story. We also touch on her new book Swiftynomics: How Women Mastermind and Redefine Our Economy and the lessons it offers beyond fandom. If you’ve ever wondered who really drives growth—and why it’s been overlooked—this conversation will change how you see everything.

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Transcript

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0:00.0	A lot of these women, again, because they have more economic agency than they ever have, are really saying, I'm not going to play that game.
0:07.4	I'm just going to play my own game here on a parallel path.
0:10.2	That's what Taylor is doing.
0:12.1	That's what Beyonce is doing in some sense.
0:14.5	That's what Reese Witherspoon did when she started up Hello Sunshine production companies and on and on.
0:20.6	And so that, I think, is a very unique and fun trend to watch in terms of what's happening
0:26.1	with women's economic agency today.
0:31.1	Good morning, everybody.
0:33.2	It's Guy Kawasaki.
0:35.0	This is the Remarkable People podcast and we have found another remarkable person for you.
0:41.5	Her name is Misty Heganis, and we're going to talk about, of all things, Taylor Swift and her impact on economics,
0:50.7	and really, I think, her impact on society beyond the music sense.
0:56.0	So Misty is an economist and she's a professor at the University of Kansas.
1:03.3	And I would have said, not that I know that much about Taylor Swift, but her book is fascinating. It's called Swiftinomics. And she's actually
1:15.9	created a course called Swift Dynamics 101. And then she created another course called
1:22.2	the economics of Taylor Swift. Have you ever met her face to face and said, I'm the professor
1:27.0	that is like documenting your life? I haven't, but it's one of my Swift. Have you ever met her face to face and said, I'm the professor that is like
1:27.7	document in your life? I haven't, but it's one of my goals in life. If she listens to this podcast,
1:33.8	she's been calling you right up and flying you out to wherever she is and all that. So this is
1:39.8	her book. And she has created this curriculum. And it is a very fascinating topic. So welcome to the show,
1:48.4	Misty. Thank you for having me. I'm excited to be here. So first of all, just as a basis, tell us what
1:55.8	is Swiftinomics? Yeah, so Swiftinomics for me is really an effort to recognize and value all of the
	...

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