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Marketing School - Digital Marketing and Online Marketing Tips

What Should You Do When You're Not Growing | Ep. #740

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 10 August 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #740, Eric and Neil discuss what you should do when you aren’t growing. Tune in to hear how you can stimulate growth. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You're Not Growing [00:45] If Eric is in a rut, he likes to take a break. [01:08] Clearing his head allows him to move forward and come up with better/new ideas. [01:25] When people stop growing, it is because they are relying on old tactics. [01:37] Neil likes to run drastic experiments to test out new ideas. [01:53] Growth is often boosted by unorthodox methods. [02:00] At Crazy Egg, they grew quickly by switching the homepage from a long sales page, to a much shorter, concise page. [02:15] They also tested the “sign in with Google” option, which worked out well. [02:35] After those methods began to hurt them, they switched it up again. [03:15] In general, if growth slows down, do the opposite of what you are currently doing. [03:30] Eric has a friend that does video advertising. [03:55] His secret is that he does the opposite of what people expect or request. [04:15] Think about how you can turn ideas on their heads. [04:55] That’s all for today! [04:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about what you should do

0:59.0

when you're not growing.

1:01.0

So Neil, do you want to go first or do you want me to go first?

1:03.2

Go first. Okay, so mine's a little unorthodox I think or maybe it might be the same for

1:07.4

Neil. Actually I'm 90% sure it's not the same. So if I'm stuck in a rut and I'm not sure what to do next, sometimes the best thing I can do.

1:16.0

It seems like it's Ra Ra, but go out there and take a break.

1:19.0

Literally, I mean disconnect from everything and sometimes, know I'll go up travel somewhere

1:23.6

and then just take a notebook with me and maybe you know my phone on airplane

...

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